You’ll never lose your cool with the Joico Blonde Life Violet Conditioner—a brilliant, brass-neutralizing cleanser, free of Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.